Marketing and Channel Management College Introduction In order to reach the goal of specialized cultivation, the two major courses are Sales Marketing and Distribution Management. Sales Marketing area, as APROC and industrial development considered, is to cultivate the elite with highly marketing planning and international marketing ability by a series of related marketing strategy courses design. Distribution management area, as sales channel reformation needed, is to develop specialized elite by a series of related distribution business and management courses design. Subject Course Celebrity Lecturers Equations for Success with a Micro-Enterprise Brand Small Businesses, Big Brands Creative Rules for Integrated Marketing How to Do a Good Job of Marketing Strategy Market Demand and Industry Analysis How to Use Internet Marketing to Improve Business Performance Creative and Innovative Ways of Thinking Human Resource Development in Taiwan's Hypermarkets: Current Status and Future Prospects Exploring the Role of Convenience Stores as a Network to Market Low-cost Digital Marketing Applications for SMEs Group Innovation and Operation Making Satisfied Customers into Willing Customers Internet Marketing Internet Cashflow Blog Marketing Optimizing Your Website and Search Engine Optimization Keyword Marketing Database Marketing Internet Marketing: Theory and Practice Internet Bookstore Operations and Future Trends Chainstore Concepts Contracts and Regulations on Joining a Franchise Store Manager Training Concepts in Franchising Retail Operations Management Selecting a Site for Your Business Keys to Success in Constructing Chainstore Channels Concepts in Distribution Channel Management Physical Distribution Route Planning Shop Planning and Design Brand and Packaging Design Dealing with Customer Complaints New Customer Development and Management Introduction to Distribution Channels Product and Brand Planning Basic Introduction to Marketing Customer Relationship Management with eCRM Advertising and Promotional Planning Product and Brand Planning Consumer Behavior Brand Strategy and Brand Management New Product Development Management Planning Marketing Channels Advertising and Promoting Sales Sales Management Analysis of Competitive Behavior and Strategy Concepts in Integrated Marketing Communications Media Effects and Analysis Consumer Protection Rules Governing Product Marking and Internet Sales Consumer Protection Acts Standardized Contracts
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